Payment Processing Pitfalls
As a marketer, you must execute your campaign near-perfectly for your product to be successful. But many marketers overlook minor details that can cause a product to fail. Many come in the area of...
View ArticleEstablishing Merchant Accounts
Much of the confusion when starting out in direct response surrounds the establishment and maintenance of merchant accounts. To set up a merchant account, a marketer will need to provide a Social...
View ArticleBanking on Change
Payment processing rules are changing quickly. Where and how one applies for merchant accounts is more important than ever, and opening multiple merchant accounts using a single corporate bank account...
View ArticleAdvice on Accounts
With the fast-changing rules governing credit card processing, product marketers need more underwriting advice than ever before. With so many unclear and confusing rules, even Fortune 500 companies and...
View Article7 Steps for Seeking Merchant Account Approval
Direct response marketers applying for merchant accounts face new and different obstacles than they did several years ago, and must be careful to take the proper steps to get approved for an account...
View Article7 Steps for Seeking Merchant Account Approval
Direct response marketers applying for merchant accounts face new and different obstacles than they did several years ago, and must be careful to take the proper steps to get approved for an account...
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Processors Are Playing It Safe
As an agent who offers a dozen payment processing solutions, I’m seeing radical changes among my banking partners. Bankers are putting “high-risk” marketers under heavier scrutiny when they apply for...
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Get Ready for the Holiday Surge
The holiday season is right around the corner, and everyone will be in a festive, gift-giving mood. People are ready to spend money, and your product is going to be a high-demand hit. Media, call...
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Security Sells
Cybercrime became big business last year. With large-scale hacks that affected Dropbox, LinkedIn, Yahoo, Oracle, and even the IRS, the problem has reached crisis-level proportions. Add the fact that...
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